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Until the lion learns how to write, every story will glorify the hunter.

—African Proverb

About

Introducing the Nature Agency

“ We are Nature’s marketing agency, here to give Her the voice She needs. At a time when the world faces a climate emergency, staggering biodiversity loss, and unprecedented environmental degradation, we promote Nature as only marketing can and with the urgency She demands. Why? Because marketing works. Through the power of marketing, presidents are elected, brands are built, products are sold, attitudes are created, and habits are ingrained. Now, we apply that power to Nature to create awareness, education, and advocacy with the outcome that every human understand and value Nature’s foundational role in supporting all life and human success on our Planet. That’s what agencies do. It’s what Nature deserves.”

“ By using modern methodologies in marketing, media, communications, storytelling, data, AI, research, technology, and more, the Nature Agency will deepen human understanding of and engagement with Nature. With the Nature Agency, Nature finally has an agent — She’s our only client. But we need your help too. Become a member of our global network of partnerships to further our work — to support, create, and share impactful communications on behalf of Nature. It’s up to us now.”

Nature Principles

Our Nature Principles:

The Nature Agency advances the following Principles on behalf of and in tandem with our partners:

1. All life, resources, and activity on the Planet are part of a single finite, complex, and deeply inter-reliant system: Nature.
2. A healthy living Nature is essential to all human success and economic activity.
3. Human action can restore a Nature exhausted by human activity.
4. Public awareness, education, and engagement are critical to the protection, promotion, and regeneration of Nature.
5. Responsible leaders and organizations have ethical and pragmatic imperatives to advance the protection and restoration of Nature, and to do this with the urgency She deserves.

Team

Who we are

We are disaffected marketers, creatives, storytellers, knowledge keepers, and data geeks who have worked with A-list clients and organizations but believe marketing has a purpose beyond selling more stuff the world doesn’t need. Besides, how can we sell more stuff in a world that can’t produce more stuff? We have spent our entire careers in marketing, media, storytelling, not-for-profits, and business, and see the tension between human consumption and the natural world. We believe we need to do better, to do different, and use our skills for the ultimate cause, Nature. Collectively, we have worked in sustainability (real sustainability, not greenwashing), culture, social justice, media, and entrepreneurship. We aim to make a difference through our actions and not just our words. Fundamentally, we know the welfare of Nature now depends on humanity, on us.

The Nature Agency is a purpose-driven, Canadian not-for-profit, social enterprise (1483590-5). With a transparent governance structure and financial model. We conduct ourselves with openness, integrity, and humility.

TV SPOT

Watch our TV spot, now appearing on Rogers Sports & Media nationwide.

RADIO SPOTS

Listen to out Radio spots now playing on Rogers Sports & Media radio stations nationwide.

Ready To Collaborate?

Get In Touch

Partner with us

Corporate

Are you a business or corporation that sees Nature as life itself and not just a commodity? If so, join us as a Member. Your support allows us to positively change the narrative on how people — your customers — view Nature and Her crucial role in our Planet’s survival and success. Your support furthers our efforts in the creation of awareness and education campaigns, and programs that protect, preserve, and restore Nature. Your support also helps move your ESG commitments forward. Your support closes the chasm between humanity and Nature. It’s up to us now.

Members benefit through:

Branding

Align your company and brand with Nature, and the innovative ways the Nature Agency will further our collective goals

Knowledge

Share in the knowledge and market intelligence generated in the course of the Nature Agency’s work — both on issues of Nature and biodiversity, as well as consumer sentiment and response to our campaigns and projects.

Access

Join a network of like-minded individuals and organizations who are taking proactive roles in the protection, promotion, and restoration of Nature for all.

Leadership

Take a stand for our Planet with the understanding that Nature’s success is our success, and that business-as-usual prosperity must include Her.

Equally important, as a Member of the Nature Agency you will gain another meaningful opportunity to further ESG commitments, demonstrating to key stakeholders inclusion of outward environmental stewardship — benefits that a vibrant Nature underwrites.

We invite you to help us help Nature help all of us. Together, we can make a difference. Please complete the form below and a member of our team will be in touch to discuss your participation and collaboration. There’s a membership fee to be part of our Member network, so we can have the resources to do the work we need to do. But we think you’ll agree, Nature is worth it.

NGO

In 2013, Gus Speth said, “I used to think the top global environmental problems were biodiversity loss, ecosystem collapse and climate change. I thought that with 30 years of good science we could address these problems. But I was wrong. The top environmental problems are selfishness, greed and apathy, and to deal with these we need a spiritual and cultural transformation, and we scientists don’t know how to do that.” At the Nature Agency, we do.

If you’re an NGO, academic institution, not-for-profit, science, environmental or social justice organization we can help amplify your research and findings to wider publics in an accessible way. Your partnership with the Nature Agency may be the transformation the Planet needs. Please complete the form below and a member of our team will be in touch to discuss your participation and collaboration.

Media

If you are a media company that believes in natural capital (not just human capital); If you’re a media company that believes the Planet and Nature are in jeopardy; If you’re a media company that believes in doing good, in a different way than the usual, then the Nature Agency is the partner you’ve been waiting for. You could be the partner we’ve been waiting for too. Help us be part of the solution by giving Nature the voice She deserves. Contact us to learn more about how you can partner with the Nature Agency or fill out the form below. Ask about our 1.5% for Nature program.

Ready To Collaborate?

Get In Touch

Friend

We know there are many worthwhile causes you can support. But the communications of Nature is a new frontier and one that’s vitally and urgently needed. Please consider joining the Nature Agency as a Friend. Thanks in advance for supporting our work and supporting Nature.

As an Friend your name will be listed on this website. Please opt-out if you wish to remain anonymous. Please support us below.

Contact

Sonny Wong

founding director
sonny@natureagency.org

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”

Margaret Mead

“The opposite of Nature is impossible.”

Buckminster Fuller

“It’s up to us.”

Nature Agency