Until the lion learns how to write, every story will glorify the hunter.

—African Proverb


Introducing the Nature Agency

Nature Principles

Our Nature Principles:

The Nature Agency advances the following Principles on behalf of and in tandem with our partners:

    1. All life, resources, and activity on the Planet are part of a single finite, complex, and deeply inter-reliant system: Nature.
    2. A healthy living Nature is essential to all human success and economic activity.
    3. Human action can restore a Nature exhausted by human activity.
    4. Public awareness, education, and engagement are critical to the protection, promotion, and regeneration of Nature.
    5. Responsible leaders and organizations have ethical and pragmatic imperatives to advance the protection and restoration of Nature, and to do this with the urgency She deserves.

Who we are

We are disaffected marketers, creatives, storytellers, knowledge keepers, and data geeks who have worked with A-list clients and organizations but believe marketing has a purpose beyond selling more stuff the world doesn’t need. Besides, how can we sell more stuff in a world that can’t produce more stuff? We have spent our entire careers in marketing, media, storytelling, not-for-profits, and business, and see the tension between human consumption and the natural world. We believe we need to do better, to do different, and use our skills for the ultimate cause, Nature. Collectively, we have worked in sustainability (real sustainability, not greenwashing), culture, social justice, media, and entrepreneurship. We aim to make a difference through our actions and not just our words. Fundamentally, we know the welfare of Nature now depends on humanity, on us.

The Nature Agency is a purpose-driven, Canadian not-for-profit, social enterprise (1483590-5). With a transparent governance structure and financial model. We conduct ourselves with openness, integrity, and humility.

Ready To Collaborate?

Get In Touch

Partner with us


Are you a business or corporation that sees Nature as life itself and not just a commodity? If so, join us as a Member. Your support allows us to positively change the narrative on how people — your customers — view Nature and Her crucial role in our Planet’s survival and success. Your support furthers our efforts in the creation of awareness and education campaigns, and programs that protect, preserve, and restore Nature. Your support also helps move your ESG commitments forward. Your support closes the chasm between humanity and Nature. It’s up to us now.


Members benefit through:


Align your company and brand with Nature, and the innovative ways the Nature Agency will further our collective goals


Share in the knowledge and market intelligence generated in the course of the Nature Agency’s work — both on issues of Nature and biodiversity, as well as consumer sentiment and response to our campaigns and projects.


Join a network of like-minded individuals and organizations who are taking proactive roles in the protection, promotion, and restoration of Nature for all.


Take a stand for our Planet with the understanding that Nature’s success is our success, and that business-as-usual prosperity must include Her.

Equally important, as a Member of the Nature Agency you will gain another meaningful opportunity to further ESG commitments, demonstrating to key stakeholders inclusion of outward environmental stewardship — benefits that a vibrant Nature underwrites.

We invite you to help us help Nature help all of us. Together, we can make a difference. Please complete the form below and a member of our team will be in touch to discuss your participation and collaboration. There’s a membership fee to be part of our Member network, so we can have the resources to do the work we need to do. But we think you’ll agree, Nature is worth it.


In 2013, Gus Speth said, “I used to think the top global environmental problems were biodiversity loss, ecosystem collapse and climate change. I thought that with 30 years of good science we could address these problems. But I was wrong. The top environmental problems are selfishness, greed and apathy, and to deal with these we need a spiritual and cultural transformation, and we scientists don’t know how to do that.” At the Nature Agency, we do.

If you’re an NGO, academic institution, not-for-profit, science, environmental or social justice organization we can help amplify your research and findings to wider publics in an accessible way. Your partnership with the Nature Agency may be the transformation the Planet needs. Please complete the form below and a member of our team will be in touch to discuss your participation and collaboration.


If you are a media company that believes in natural capital (not just human capital); If you’re a media company that believes the Planet and Nature are in jeopardy; If you’re a media company that believes in doing good, in a different way than the usual, then the Nature Agency is the partner you’ve been waiting for. You could be the partner we’ve been waiting for too. Help us be part of the solution by giving Nature the voice She deserves. Contact us to learn more about how you can partner with the Nature Agency or fill out the form below. Ask about our 1.5% for Nature program.

Ready To Collaborate?

Get In Touch


We know there are many worthwhile causes you can support. But the communications of Nature is a new frontier and one that’s vitally and urgently needed. Please consider joining the Nature Agency as a Friend. Thanks in advance for supporting our work and supporting Nature.

As an Friend your name will be listed on this website. Please opt-out if you wish to remain anonymous. Please support us below.

Contact Us


Sonny Wong
founding director
Bourke Marrison
founding director

    Contact Form

    We look forward to your collaboration. God knows, Nature needs it.

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